![]() Make your first 100 users feel like thought leaders. It mattered for Twitter it’s going to matter on your site too. For instance, being one of Twitter’s first users is now a status symbol. This obviously is rather arbitrary and meaningless at first, since there aren’t that many users. ![]() Give early users status with a “user number.” There are countless ways to reward your first users, so think carefully about what your initial users’ motivations are and how you can reward them with extrinsic or, preferably, intrinsic rewards. When building for your community, ask yourself how your product can provide such a serious value add that your users have to share it as a representation of themselves. We then make it incredibly easy to share the products that are featured.įor builders, Product Hunt gives them free traffic and garners both positive and constructive feedback. That’s how they get the real value out of it, sharing Product Hunt as a byproduct of sharing their own product. They continue to share their Product Hunt page beyond their feature, as it provides them with positive feedback and social proof (upvotes, comments from influencers, etc). The more they share, the more their own product benefits (by getting more exposure within our community). We set Product Hunt up so that our second key group - makers/founders - would get the most value of of it by sharing it as far and wide as possible. and break news.Īll of our product improvements center around serving these four groups of people. Journalists: They want to cover startups, investments, trends, etc.Investors: They want to fund the next great companies.Makers/Founders: They want exposure to investors and other founders.Product Enthusiasts: They just want to see great products being built.At Product Hunt, we break down our core community members into 4 buckets: While it’s great to secure your first users, it’s even more important that you understand why these first people are so invested in your product. Build the Product to Serve Your Initial Community Here are the steps we took to get the community to scale itself and grow well beyond our first 100, 1,000, and then 40,000 users. And we had to provide them a way to promote others’ projects within their own tight-knit communities.Īrmed with that information, we honed the product and started to launch community programs to grow the userbase beyond these initial users. We had to give them insider access and the ability to share and elevate themselves as a part of our community. How do you use community to expand your reach? What kinds of features and outreach are required to grow a community exponentially?įrom analyzing how we acquired our early users, we learned that the only way to continue growing and strengthening our community was to deliver them exclusive value beyond any they’d imagined possible. This article is all about how to go from initial traction to viral growth. Our team knew that in order for Product Hunt to grow for a niche community of super-users into a full-fledged community product, we had to start thinking more strategically. Ryan has written about how he launched Product Hunt, built a great community, and grew it initially. I joined early on to help Ryan think about scaling the great community. Community is, in a large way, the root of Product Hunt’s success.įrom its early days, Product Hunt’s creator, Ryan Hoover, has done a fantastic job of bringing the right people onto his platform and deeply engaging them through every step of the building process.
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